Google Ads Management
Capture demand at the exact moment people search for it.
Google Ads puts you in front of buyers who are already looking — which also makes it the easiest budget to waste. Clickstack manages Search, Performance Max, Display and YouTube as one account strategy: verified conversion tracking, tight keyword and negative-keyword hygiene, and budget decisions made every working day.
What's included
Everything the retainer covers.
Search campaigns
Exact-intent structures around commercial terms, with ad copy tested continuously and negatives maintained weekly.
Performance Max
PMax fed with real conversion values and audience signals so the algorithm scales what actually makes money.
YouTube & Display
Video and display for demand generation and remarketing, with frequency and placement controls that protect the budget.
Remarketing
Segmented audiences by page depth, cart status and CRM stage — not one generic 'all visitors' pool.
Conversion tracking
Enhanced Conversions, offline conversion import from your CRM, and call tracking, verified before scaling spend.
Landing page strategy
Message-matched landing pages per campaign, because the click is only half the job.
Process
How an engagement runs.
- 01
Audit & forecast
We review account history, market and margins, and give you a CPL/ROAS forecast before you commit.
- 02
Tracking rebuild
No campaign scales until conversions are verified end-to-end, including offline sales where possible.
- 03
Restructure & launch
Campaign structures built for fast learning, with budget protected from broad-match waste.
- 04
Optimise & scale
Daily bid, budget and query decisions; weekly written summaries; monthly strategy reviews.
In depth
How we think about Google Ads.
Working in Dehradun or Delhi? See our local pages: Dehradun · Delhi
Why most Google Ads accounts leak money
The pattern is consistent: broad match without negative-keyword discipline, conversion tracking that counts a thank-you-page reload as a sale, Performance Max left to chase cheap conversions of the wrong kind, and remarketing pools that bombard everyone equally. Each leak is small; together they routinely consume thirty to fifty percent of spend. Our first month is largely about closing them, which is why cost per lead usually falls before we scale anything.
Optimising on the metric that pays you
Google's algorithm optimises on whatever conversion you feed it. Feed it form fills and it finds cheap forms; feed it qualified leads and sales — via offline conversion import from your CRM — and it finds buyers. Connecting the sales outcome back into the account is the single highest-leverage change for most lead-generation advertisers, and we set it up as standard.
The weekly rhythm
Every working day we review queries, budgets and delivery. Every week you get a short written summary: what changed, what it did, and what happens next. Every month we review strategy against the forecast we gave you at the start. You also get a live dashboard, so you never have to wait for a report to know how the account is doing.
FAQ
Common questions.
What budget do I need for Google Ads?
Enough to buy meaningful data in your market — in competitive categories that's usually upwards of ₹1 lakh a month in media spend, though local service businesses can start lower. The audit gives you a specific number for your keywords and city.
Do you charge a percentage of ad spend?
No. We work on a flat monthly retainer scoped to the work, so our incentive is your results, not your spend.
Who owns the Google Ads account?
You do, always. We work inside your account as a partner and everything — history, data, learnings — stays with you.
Google Ads or Meta Ads — which should I run?
Google captures existing demand; Meta creates it. High-intent services usually start with Search, D2C brands usually start with Meta, and most businesses end up running both with a shared measurement layer. The audit tells you where your first rupee works hardest.
Next step
See what Google Ads Management should be delivering for you.
Book a strategy call, or get a free written audit of your visibility, ads and follow-up — with the numbers we'd target in 90 days.