Performance Marketing
One team accountable for the whole funnel.
Channels don't fail in isolation — funnels do. Performance marketing at Clickstack means one team owning the journey from first click to closed deal: Google and Meta working from a shared measurement layer, landing pages built to convert, automated follow-up that answers in seconds, and reporting that speaks in revenue.
What's included
Everything the retainer covers.
Multi-channel paid media
Google, Meta and YouTube planned from one budget against one target, so channels stop competing with each other.
Landing pages & CRO
Message-matched pages per campaign, A/B tested continuously on the metric that pays — conversion to qualified lead.
Marketing automation
Instant WhatsApp and email follow-up, lead scoring, CRM routing and nurture journeys that book calls while you sleep.
Analytics & attribution
GA4, server-side tracking and CRM reconciliation so every rupee is attributed to a lead, a sale or a learning.
AI-assisted operations
AI in the workflow for creative iteration, reporting and lead qualification — with senior humans on every decision.
Live dashboards
Spend, leads, CPL, CAC and ROAS on one screen you can open on your phone, any day.
Process
How an engagement runs.
- 01
Discover
Business model, margins, sales process and current numbers — the inputs any honest forecast needs.
- 02
Audit & strategy
Full-funnel audit, then a 90-day plan with the targets we expect to hit and the budget it takes.
- 03
Execute
Tracking, pages, campaigns and automation built and launched in the first month.
- 04
Optimise & scale
Weekly experiments, monthly strategy reviews, budget scaling only on proven unit economics.
In depth
How we think about Performance Marketing.
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The funnel is the unit of optimisation
A campaign with a brilliant CTR still fails if the landing page loads slowly, the form asks nothing, and the lead is called two days later. That's why we take responsibility for the click, the page, the follow-up and the handoff to sales as one system. In practice, the biggest early wins usually come from outside the ad account: a message-matched page, a qualifying form, a sub-minute WhatsApp reply. The ads get better because everything after them got better first.
Automation and AI, with judgement
We automate what machines do better — instant responses, lead scoring, report assembly, creative iteration — and keep humans on what they do better: strategy, offers, budget calls and anything a customer will read as a promise. The result is an operation that responds in seconds and thinks in quarters, at a cost structure a traditional agency can't match.
Unit economics before scale
Scaling a funnel that loses money just loses money faster. We establish cost per qualified lead, conversion to sale and payback period first, then scale spend in steps while watching those unit numbers hold. When they drift, we fix the drift before adding budget. It's slower for the first month and much faster every month after.
FAQ
Common questions.
How is this different from just running ads?
Ads management optimises inside the ad account. Performance marketing owns the outcome — offer, landing page, follow-up speed, sales handoff and measurement — because that's where most results are actually won or lost. It's the difference between a media buyer and a growth partner.
What does a performance marketing retainer include?
Strategy, paid media management across agreed channels, landing pages, automation, analytics and reporting — scoped after the audit so you know exactly what you're paying for and what it should return.
When will we see results?
Foundations (tracking, pages, follow-up) land in the first two to four weeks and usually improve results on their own. Meaningful, stable improvements in CPL or ROAS typically show within 60–90 days, per the forecast we agree upfront.
Do you work with our in-house team?
Happily. We often run strategy, media and measurement while an in-house team handles brand and content — clear swim lanes, one shared dashboard.
Next step
See what Performance Marketing should be delivering for you.
Book a strategy call, or get a free written audit of your visibility, ads and follow-up — with the numbers we'd target in 90 days.