Education · Google Ads + landing pages + CRM automation
Competitive-exam coaching institute
Replaced a generic website with intent-matched landing pages and search campaigns tied to admissions, not enquiries.
Illustrative example
- 2.4×
- Admissions from paid
- −37%
- Cost per admission
- 11.8%
- Landing-page conversion
Problem
Where it started.
High enquiry volume, low admissions. Every search ad landed on the homepage, and counsellors were calling leads two days late.
Strategy & execution
What we changed.
- 01Separate landing pages per course and city, matched to search intent.
- 02Google Ads restructured around exact-match commercial terms with negative-keyword hygiene.
- 03Lead scoring in the CRM with automatic assignment to counsellors and same-hour call reminders.
- 04Offline conversion import so Google optimised for admissions rather than form fills.
Result
What moved.
Admissions from paid search more than doubled in one intake season while overall spend rose modestly, because the account was finally optimising for the outcome that mattered.
Next step
See what your marketing should be delivering.
Book a strategy call, or get a free written audit of your visibility, ads and follow-up — with the numbers we'd target in 90 days.
Prefer email or a call? hello@clickstack.in · +91 74400 00844