Real estate · Meta & Google Ads + WhatsApp automation
Residential real-estate developer
Rebuilt the paid funnel around lead forms and instant WhatsApp follow-up, cutting cost per site visit while scaling budget.
Illustrative example
- −48%
- Cost per qualified lead
- 3.1×
- Site visits booked / month
- < 60 sec
- Speed to first response
Problem
Where it started.
Ads were sending cold traffic straight to WhatsApp. Leads arrived unqualified, replies came hours later, and the sales team had no idea which campaign each enquiry came from.
Strategy & execution
What we changed.
- 01Switched to Meta instant forms with qualifying questions (budget, timeline, configuration).
- 02Built an automated WhatsApp sequence that replied within seconds, shared the brochure and offered site-visit slots.
- 03Set up Conversions API so Meta optimised on qualified leads, not form submissions.
- 04Weekly creative testing with project walkthrough videos against static offer creatives.
Result
What moved.
Within 60 days the account was spending more with a lower cost per qualified lead, and site-visit bookings tripled because every enquiry was answered instantly and tracked to its campaign.
Next step
See what your marketing should be delivering.
Book a strategy call, or get a free written audit of your visibility, ads and follow-up — with the numbers we'd target in 90 days.
Prefer email or a call? hello@clickstack.in · +91 74400 00844